YIKES!! Study: Drinking Coffee Makes You Spend More

Whoa! So, do you want to avoid overspending when shopping? Don’t drink coffee! I can’t believe I just typed that!! From Science Daily: If you’re trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee. An international study led by the University of South Florida (USF) found that caffeine impacts what you buy and how much you spend when shopping. The research team ran three experiments in retail stores — an industry that’s increasingly been adding coffee bars near their entrances. In their study published in the Journal of Marketing, they found that shoppers […]